FROM STUDIO TO GLOBAL RECOGNITION
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ART
ADDICTION
In August 1991, Sir Tim Berners-Lee created the first website. In June 1992, Art Addiction launched the first ever online art gallery.
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By
utilizing the Internet as a viewing space and virtual environment, Art
Addiction has become the definitive ‘Art-Creator to Art-Consumer’
arena. The Art Addiction enterprise is owned and operated exclusively
by Petru Rusu, an internationally acclaimed contemporary artist.
Petru is also proprietor of conventional modern art galleries in
Stockholm and Venice and publisher-editor of the international
contemporary global art magazine, World of Art. Petru realized
expeditiously that the traditional notion of viewing and buying art
through galleries and exhibitions could be simplified by appropriating
the Internet to redefine the traditional modus operandi concerning the
display and purchase of art and he developed Art Addiction, a virtual
gallery project that quickly evolved into an efficacious on-line art
marketing entity, an endeavour that has grown and flourished
throughout the last ten years. By formalizing an on-line
‘business-of-art’ model, expenditures and overhead attributed to the
sale of art have been slashed, commensurate with increased
profitability for the associated artists. Being an artist, and
understanding the requirements of people involved in creative
activities, Petru Rusu has worked closely with his artists to
engender several unique on-line expositions that have, over the last
decade, come to be recognized worldwide by the Internet community.
During this process Petru has established cogent liaisons within the
global art-market network and has compiled an impressive database of
artist clients. More than six thousand artists actively participate in
his virtual gallery undertaking, providing artworks for exhibition and
potential sale on the Art Addiction Website. By virtue of the
exceptional success of his on-line gallery, Petru Rusu has indicated
that forthwith he will augment his burgeoning enterprise with the
production of preeminently high-quality publications, making the works
of ‘Art Addiction’ artist-clients available in print by way of
‘Masters of Art’ albums, a series of art books dedicated to
contemporary artists. (Chris Manning, Manning Publishing Ltd
Cambridge) |
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